The campaigns I built initially started as a personal project to enhance my own sales funnel when I worked as an SDR. Over time, I discovered a passion for the creative problem-solving aspect of marketing and sales campaigns. This led me to take a more hands-on approach in developing innovative campaigns for the sales and marketing teams.

The primary purpose of building these campaigns was to drive better engagement and conversions for the sales team. I aimed to increase response rates, flip leads into contacts, and ultimately generate profit for the business. The focus was on creating campaigns that not only reached potential clients but also nurtured them through the sales funnel in a way that aligned with the company’s goals.

I built a variety of campaigns using Salesforce and HubSpot, integrating them with third-party tools like Zapier to automate workflows and improve CRM hygiene. This included setting up creative fields to track information automatically and utilizing keywords from call transcripts to trigger actions. A/B testing was a core part of the design process, as I constantly tweaked elements and explored new software to improve efficiency.

The campaigns I developed helped streamline lead management, improve conversion rates, and contribute to the company’s revenue growth. By automating key processes and tracking specific data points, these campaigns enabled the sales team to focus on high-value leads and close more deals. The ability to track campaign performance in real time allowed for continuous optimization, ensuring that each campaign delivered measurable value to the business.